Metareview: Battlefield: Bad Company 2
While not quite the 94 review average that Modern Warfare 2 eventually ended up with, Battlefield: Bad Company 2 is off to a generous start on Metacritic, averaging a 90 as of this writing. The developers at DICE have certainly kicked up some dust in challenging the monolithic multiplayer of MW2, but it remains to be seen what will eventually shake out online. For now, we’ve got the single-player reviews for you, just below:
- GamePro (5/5 Stars): “Bad Company 2’s unexpected emphasis on survival skills caught me completely off guard … The radical change in pace forced me to think and react differently to the situation than I normally would, and it made for an incredible experience. Bad Company 2 definitely has the necessary chops to give the current king of, well, modern warfare, a run for its money..”
- GameDaily (9/10): “Combat is both intense and exhilarating. Nothing beats unloading a few grenades at a house and watching the ammo tear chunks from it while dead bodies sail through the air. Battlefield: Bad Company 2 is an immensely entertaining shooter that demands your attention”
- Official Xbox Magazine UK (8.0/10): “While the likes of Call of Duty and Gears of War lead you into bottlenecks where they can dazzle you with explosions and special effects, Bad Company 2 feels more like a diluted sprawl of ideas across a large canvas. This variety ensures things stay interesting but it makes it a solid rather than spectacular effort. You’ll enjoy it, but will find that you struggle to recall any standout moments once the credits finally roll.”
- Totally Video Games: (7/10): “While Battlefield 2: Modern Combat (on previous-gen machines) and the original Bad Company both featured standalone single-player campaigns, both fell well short of the kind of gameplay we’ve come to expect of the Master Chief or Sergeant ‘Soap’ MacTavish. Unfortunately, DICE still hasn’t turned the corner with its single-player design in Bad Company 2.”
Metareview: Battlefield: Bad Company 2 originally appeared on Joystiq on Tue, 02 Mar 2010 21:30:00 EST. Please see our terms for use of feeds.
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Metareview: Battlefield: Bad Company 2
While not quite the 94 review average that Modern Warfare 2 eventually ended up with, Battlefield: Bad Company 2 is off to a generous start on Metacritic, averaging a 90 as of this writing. The developers at DICE have certainly kicked up some dust in challenging the monolithic multiplayer of MW2, but it remains to be seen what will eventually shake out online. For now, we’ve got the single-player reviews for you, just below:
- GamePro (5/5 Stars): “Bad Company 2’s unexpected emphasis on survival skills caught me completely off guard … The radical change in pace forced me to think and react differently to the situation than I normally would, and it made for an incredible experience. Bad Company 2 definitely has the necessary chops to give the current king of, well, modern warfare, a run for its money..”
- GameDaily (9/10): “Combat is both intense and exhilarating. Nothing beats unloading a few grenades at a house and watching the ammo tear chunks from it while dead bodies sail through the air. Battlefield: Bad Company 2 is an immensely entertaining shooter that demands your attention”
- Official Xbox Magazine UK (8.0/10): “While the likes of Call of Duty and Gears of War lead you into bottlenecks where they can dazzle you with explosions and special effects, Bad Company 2 feels more like a diluted sprawl of ideas across a large canvas. This variety ensures things stay interesting but it makes it a solid rather than spectacular effort. You’ll enjoy it, but will find that you struggle to recall any standout moments once the credits finally roll.”
- Totally Video Games: (7/10): “While Battlefield 2: Modern Combat (on previous-gen machines) and the original Bad Company both featured standalone single-player campaigns, both fell well short of the kind of gameplay we’ve come to expect of the Master Chief or Sergeant ‘Soap’ MacTavish. Unfortunately, DICE still hasn’t turned the corner with its single-player design in Bad Company 2.”
Metareview: Battlefield: Bad Company 2 originally appeared on Joystiq on Tue, 02 Mar 2010 21:30:00 EST. Please see our terms for use of feeds.
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Metareview: Battlefield: Bad Company 2
While not quite the 94 review average that Modern Warfare 2 eventually ended up with, Battlefield: Bad Company 2 is off to a generous start on Metacritic, averaging a 90 as of this writing. The developers at DICE have certainly kicked up some dust in challenging the monolithic multiplayer of MW2, but it remains to be seen what will eventually shake out online. For now, we’ve got the single-player reviews for you, just below:
- GamePro (5/5 Stars): “Bad Company 2’s unexpected emphasis on survival skills caught me completely off guard … The radical change in pace forced me to think and react differently to the situation than I normally would, and it made for an incredible experience. Bad Company 2 definitely has the necessary chops to give the current king of, well, modern warfare, a run for its money..”
- GameDaily (9/10): “Combat is both intense and exhilarating. Nothing beats unloading a few grenades at a house and watching the ammo tear chunks from it while dead bodies sail through the air. Battlefield: Bad Company 2 is an immensely entertaining shooter that demands your attention”
- Official Xbox Magazine UK (8.0/10): “While the likes of Call of Duty and Gears of War lead you into bottlenecks where they can dazzle you with explosions and special effects, Bad Company 2 feels more like a diluted sprawl of ideas across a large canvas. This variety ensures things stay interesting but it makes it a solid rather than spectacular effort. You’ll enjoy it, but will find that you struggle to recall any standout moments once the credits finally roll.”
- Totally Video Games: (7/10): “While Battlefield 2: Modern Combat (on previous-gen machines) and the original Bad Company both featured standalone single-player campaigns, both fell well short of the kind of gameplay we’ve come to expect of the Master Chief or Sergeant ‘Soap’ MacTavish. Unfortunately, DICE still hasn’t turned the corner with its single-player design in Bad Company 2.”
Metareview: Battlefield: Bad Company 2 originally appeared on Joystiq on Tue, 02 Mar 2010 21:30:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Metareview: Battlefield: Bad Company 2
While not quite the 94 review average that Modern Warfare 2 eventually ended up with, Battlefield: Bad Company 2 is off to a generous start on Metacritic, averaging a 90 as of this writing. The developers at DICE have certainly kicked up some dust in challenging the monolithic multiplayer of MW2, but it remains to be seen what will eventually shake out online. For now, we’ve got the single-player reviews for you, just below:
- GamePro (5/5 Stars): “Bad Company 2’s unexpected emphasis on survival skills caught me completely off guard … The radical change in pace forced me to think and react differently to the situation than I normally would, and it made for an incredible experience. Bad Company 2 definitely has the necessary chops to give the current king of, well, modern warfare, a run for its money..”
- GameDaily (9/10): “Combat is both intense and exhilarating. Nothing beats unloading a few grenades at a house and watching the ammo tear chunks from it while dead bodies sail through the air. Battlefield: Bad Company 2 is an immensely entertaining shooter that demands your attention”
- Official Xbox Magazine UK (8.0/10): “While the likes of Call of Duty and Gears of War lead you into bottlenecks where they can dazzle you with explosions and special effects, Bad Company 2 feels more like a diluted sprawl of ideas across a large canvas. This variety ensures things stay interesting but it makes it a solid rather than spectacular effort. You’ll enjoy it, but will find that you struggle to recall any standout moments once the credits finally roll.”
- Totally Video Games: (7/10): “While Battlefield 2: Modern Combat (on previous-gen machines) and the original Bad Company both featured standalone single-player campaigns, both fell well short of the kind of gameplay we’ve come to expect of the Master Chief or Sergeant ‘Soap’ MacTavish. Unfortunately, DICE still hasn’t turned the corner with its single-player design in Bad Company 2.”
Metareview: Battlefield: Bad Company 2 originally appeared on Joystiq on Tue, 02 Mar 2010 21:30:00 EST. Please see our terms for use of feeds.
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A recap of Dante’s Inferno’s weird, awful (effective?) marketing
AdFreak’s chronicle of the Dante’s Inferno guerrilla marketing campaign is one hell of a good read. The piece covers ad agency Wieden + Kennedy’s almost year-long viral and guerrilla campaign for the game, which allegedly cost $200,000 and “yielded 47 million impressions of coverage.” The ad agency had a $20,000-a-month budget according to EA, but AdFreak tells Joystiq that W + K likely spent more (of its own money) in the pursuit of industry awards.
Although the final months of the campaign didn’t really pop up on our radar, loyal readers will likely recall a few of the earlier ones: the misguided fake E3 protest, the apology-inducing “Sin to Win” contest and Mass: We Pray. Interestingly, the $200 check we at Joystiq decided to donate apparently caused the ad agency to come up with a third resolution to its “Greed” stunt. It’s always fun when we’re the ones to keep marketing on its toes. Whether it’s bound for heaven or damnation, the Dante’s Inferno campaign is certainly an interesting case study in modern marketing.
A recap of Dante’s Inferno’s weird, awful (effective?) marketing originally appeared on Joystiq on Mon, 01 Mar 2010 11:45:00 EST. Please see our terms for use of feeds.
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A recap of Dante’s Inferno’s weird, awful (effective?) marketing
AdFreak’s chronicle of the Dante’s Inferno guerrilla marketing campaign is one hell of a good read. The piece covers ad agency Wieden + Kennedy’s almost year-long viral and guerrilla campaign for the game, which allegedly cost $200,000 and “yielded 47 million impressions of coverage.” The ad agency had a $20,000-a-month budget according to EA, but AdFreak tells Joystiq that W + K likely spent more (of its own money) in the pursuit of industry awards.
Although the final months of the campaign didn’t really pop up on our radar, loyal readers will likely recall a few of the earlier ones: the misguided fake E3 protest, the apology-inducing “Sin to Win” contest and Mass: We Pray. Interestingly, the $200 check we at Joystiq decided to donate apparently caused the ad agency to come up with a third resolution to its “Greed” stunt. It’s always fun when we’re the ones to keep marketing on its toes. Whether it’s bound for heaven or damnation, the Dante’s Inferno campaign is certainly an interesting case study in modern marketing.
A recap of Dante’s Inferno’s weird, awful (effective?) marketing originally appeared on Joystiq on Mon, 01 Mar 2010 11:45:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
A recap of Dante’s Inferno’s weird, awful (effective?) marketing
AdFreak’s chronicle of the Dante’s Inferno guerrilla marketing campaign is one hell of a good read. The piece covers ad agency Wieden + Kennedy’s almost year-long viral and guerrilla campaign for the game, which allegedly cost $200,000 and “yielded 47 million impressions of coverage.” The ad agency had a $20,000-a-month budget according to EA, but AdFreak tells Joystiq that W + K likely spent more (of its own money) in the pursuit of industry awards.
Although the final months of the campaign didn’t really pop up on our radar, loyal readers will likely recall a few of the earlier ones: the misguided fake E3 protest, the apology-inducing “Sin to Win” contest and Mass: We Pray. Interestingly, the $200 check we at Joystiq decided to donate apparently caused the ad agency to come up with a third resolution to its “Greed” stunt. It’s always fun when we’re the ones to keep marketing on its toes. Whether it’s bound for heaven or damnation, the Dante’s Inferno campaign is certainly an interesting case study in modern marketing.
A recap of Dante’s Inferno’s weird, awful (effective?) marketing originally appeared on Joystiq on Mon, 01 Mar 2010 11:45:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
A recap of Dante’s Inferno’s weird, awful (effective?) marketing
AdFreak’s chronicle of the Dante’s Inferno guerrilla marketing campaign is one hell of a good read. The piece covers ad agency Wieden + Kennedy’s almost year-long viral and guerrilla campaign for the game, which allegedly cost $200,000 and “yielded 47 million impressions of coverage.” The ad agency had a $20,000-a-month budget according to EA, but AdFreak tells Joystiq that W + K likely spent more (of its own money) in the pursuit of industry awards.
Although the final months of the campaign didn’t really pop up on our radar, loyal readers will likely recall a few of the earlier ones: the misguided fake E3 protest, the apology-inducing “Sin to Win” contest and Mass: We Pray. Interestingly, the $200 check we at Joystiq decided to donate apparently caused the ad agency to come up with a third resolution to its “Greed” stunt. It’s always fun when we’re the ones to keep marketing on its toes. Whether it’s bound for heaven or damnation, the Dante’s Inferno campaign is certainly an interesting case study in modern marketing.
A recap of Dante’s Inferno’s weird, awful (effective?) marketing originally appeared on Joystiq on Mon, 01 Mar 2010 11:45:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Battlefield: Bad Company 2 TV ad features explosions, accolades
You love explosions, right? You’re a fan of head thrashing music, are you? Can’t get enough of text flying at your face, you say? Well hold on to your underwear because the television spot for EA’s upcoming Battlefield: Bad Company 2 includes all of those things and more.
Developed by DICE and coming soon to the PC, Xbox 360, and PlayStation 3, Battlefield: Bad Company 2 hits stores March 2 and will probably feature more explosions and generic rock music. Hopefully the lines of accolades will be omitted during gameplay — being obscured like that would ravage our kill/death ratios.
Battlefield: Bad Company 2 TV ad features explosions, accolades originally appeared on Joystiq on Fri, 26 Feb 2010 14:20:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Battlefield: Bad Company 2 TV ad features explosions, accolades
You love explosions, right? You’re a fan of head thrashing music, are you? Can’t get enough of text flying at your face, you say? Well hold on to your underwear because the television spot for EA’s upcoming Battlefield: Bad Company 2 includes all of those things and more.
Developed by DICE and coming soon to the PC, Xbox 360, and PlayStation 3, Battlefield: Bad Company 2 hits stores March 2 and will probably feature more explosions and generic rock music. Hopefully the lines of accolades will be omitted during gameplay — being obscured like that would ravage our kill/death ratios.
Battlefield: Bad Company 2 TV ad features explosions, accolades originally appeared on Joystiq on Fri, 26 Feb 2010 14:20:00 EST. Please see our terms for use of feeds.
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