A recap of Dante’s Inferno’s weird, awful (effective?) marketing
AdFreak’s chronicle of the Dante’s Inferno guerrilla marketing campaign is one hell of a good read. The piece covers ad agency Wieden + Kennedy’s almost year-long viral and guerrilla campaign for the game, which allegedly cost $200,000 and “yielded 47 million impressions of coverage.” The ad agency had a $20,000-a-month budget according to EA, but AdFreak tells Joystiq that W + K likely spent more (of its own money) in the pursuit of industry awards.
Although the final months of the campaign didn’t really pop up on our radar, loyal readers will likely recall a few of the earlier ones: the misguided fake E3 protest, the apology-inducing “Sin to Win” contest and Mass: We Pray. Interestingly, the $200 check we at Joystiq decided to donate apparently caused the ad agency to come up with a third resolution to its “Greed” stunt. It’s always fun when we’re the ones to keep marketing on its toes. Whether it’s bound for heaven or damnation, the Dante’s Inferno campaign is certainly an interesting case study in modern marketing.
A recap of Dante’s Inferno’s weird, awful (effective?) marketing originally appeared on Joystiq on Mon, 01 Mar 2010 11:45:00 EST. Please see our terms for use of feeds.
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A recap of Dante’s Inferno’s weird, awful (effective?) marketing
AdFreak’s chronicle of the Dante’s Inferno guerrilla marketing campaign is one hell of a good read. The piece covers ad agency Wieden + Kennedy’s almost year-long viral and guerrilla campaign for the game, which allegedly cost $200,000 and “yielded 47 million impressions of coverage.” The ad agency had a $20,000-a-month budget according to EA, but AdFreak tells Joystiq that W + K likely spent more (of its own money) in the pursuit of industry awards.
Although the final months of the campaign didn’t really pop up on our radar, loyal readers will likely recall a few of the earlier ones: the misguided fake E3 protest, the apology-inducing “Sin to Win” contest and Mass: We Pray. Interestingly, the $200 check we at Joystiq decided to donate apparently caused the ad agency to come up with a third resolution to its “Greed” stunt. It’s always fun when we’re the ones to keep marketing on its toes. Whether it’s bound for heaven or damnation, the Dante’s Inferno campaign is certainly an interesting case study in modern marketing.
A recap of Dante’s Inferno’s weird, awful (effective?) marketing originally appeared on Joystiq on Mon, 01 Mar 2010 11:45:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
A recap of Dante’s Inferno’s weird, awful (effective?) marketing
AdFreak’s chronicle of the Dante’s Inferno guerrilla marketing campaign is one hell of a good read. The piece covers ad agency Wieden + Kennedy’s almost year-long viral and guerrilla campaign for the game, which allegedly cost $200,000 and “yielded 47 million impressions of coverage.” The ad agency had a $20,000-a-month budget according to EA, but AdFreak tells Joystiq that W + K likely spent more (of its own money) in the pursuit of industry awards.
Although the final months of the campaign didn’t really pop up on our radar, loyal readers will likely recall a few of the earlier ones: the misguided fake E3 protest, the apology-inducing “Sin to Win” contest and Mass: We Pray. Interestingly, the $200 check we at Joystiq decided to donate apparently caused the ad agency to come up with a third resolution to its “Greed” stunt. It’s always fun when we’re the ones to keep marketing on its toes. Whether it’s bound for heaven or damnation, the Dante’s Inferno campaign is certainly an interesting case study in modern marketing.
A recap of Dante’s Inferno’s weird, awful (effective?) marketing originally appeared on Joystiq on Mon, 01 Mar 2010 11:45:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
A recap of Dante’s Inferno’s weird, awful (effective?) marketing
AdFreak’s chronicle of the Dante’s Inferno guerrilla marketing campaign is one hell of a good read. The piece covers ad agency Wieden + Kennedy’s almost year-long viral and guerrilla campaign for the game, which allegedly cost $200,000 and “yielded 47 million impressions of coverage.” The ad agency had a $20,000-a-month budget according to EA, but AdFreak tells Joystiq that W + K likely spent more (of its own money) in the pursuit of industry awards.
Although the final months of the campaign didn’t really pop up on our radar, loyal readers will likely recall a few of the earlier ones: the misguided fake E3 protest, the apology-inducing “Sin to Win” contest and Mass: We Pray. Interestingly, the $200 check we at Joystiq decided to donate apparently caused the ad agency to come up with a third resolution to its “Greed” stunt. It’s always fun when we’re the ones to keep marketing on its toes. Whether it’s bound for heaven or damnation, the Dante’s Inferno campaign is certainly an interesting case study in modern marketing.
A recap of Dante’s Inferno’s weird, awful (effective?) marketing originally appeared on Joystiq on Mon, 01 Mar 2010 11:45:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
EA: ‘Sharp and distinct’ console transition unlikely
It’s not exactly surprising to hear EA Chief Financial Officer Eric Brown say that we won’t see the “sharp and distinct console transition like we’ve seen in the past.” It’s a notion we’ve heard before and something that THQ boss Brian Farrell explained a couple years back, dividing the current cycle into three distinct sub-cycles: handheld, Wii and another group of Xbox 360 with PS3.
Brown’s issue had more to do with pricing, noting that half the PS2’s sales occurred after the console hit $150, which the PS3 at $300 is nowhere close to. Comparing it to the last console cycle, Brown doesn’t feel pricing has come down to where the publisher would have expected it to. Given the amount of investment required in the current round of HD gaming, it’s unlikely we’ll see publishers wanting to invest heavily into whatever’s next — especially in this economy.
[Via IndustryGamers]
EA: ‘Sharp and distinct’ console transition unlikely originally appeared on Joystiq on Wed, 24 Feb 2010 22:00:00 EST. Please see our terms for use of feeds.
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EA: ‘Sharp and distinct’ console transition unlikely
It’s not exactly surprising to hear EA Chief Financial Officer Eric Brown say that we won’t see the “sharp and distinct console transition like we’ve seen in the past.” It’s a notion we’ve heard before and something that THQ boss Brian Farrell explained a couple years back, dividing the current cycle into three distinct sub-cycles: handheld, Wii and another group of Xbox 360 with PS3.
Brown’s issue had more to do with pricing, noting that half the PS2’s sales occurred after the console hit $150, which the PS3 at $300 is nowhere close to. Comparing it to the last console cycle, Brown doesn’t feel pricing has come down to where the publisher would have expected it to. Given the amount of investment required in the current round of HD gaming, it’s unlikely we’ll see publishers wanting to invest heavily into whatever’s next — especially in this economy.
[Via IndustryGamers]
EA: ‘Sharp and distinct’ console transition unlikely originally appeared on Joystiq on Wed, 24 Feb 2010 22:00:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
EA: ‘Sharp and distinct’ console transition unlikely
It’s not exactly surprising to hear EA Chief Financial Officer Eric Brown say that we won’t see the “sharp and distinct console transition like we’ve seen in the past.” It’s a notion we’ve heard before and something that THQ boss Brian Farrell explained a couple years back, dividing the current cycle into three distinct sub-cycles: handheld, Wii and another group of Xbox 360 with PS3.
Brown’s issue had more to do with pricing, noting that half the PS2’s sales occurred after the console hit $150, which the PS3 at $300 is nowhere close to. Comparing it to the last console cycle, Brown doesn’t feel pricing has come down to where the publisher would have expected it to. Given the amount of investment required in the current round of HD gaming, it’s unlikely we’ll see publishers wanting to invest heavily into whatever’s next — especially in this economy.
[Via IndustryGamers]
EA: ‘Sharp and distinct’ console transition unlikely originally appeared on Joystiq on Wed, 24 Feb 2010 22:00:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
EA: ‘Sharp and distinct’ console transition unlikely
It’s not exactly surprising to hear EA Chief Financial Officer Eric Brown say that we won’t see the “sharp and distinct console transition like we’ve seen in the past.” It’s a notion we’ve heard before and something that THQ boss Brian Farrell explained a couple years back, dividing the current cycle into three distinct sub-cycles: handheld, Wii and another group of Xbox 360 with PS3.
Brown’s issue had more to do with pricing, noting that half the PS2’s sales occurred after the console hit $150, which the PS3 at $300 is nowhere close to. Comparing it to the last console cycle, Brown doesn’t feel pricing has come down to where the publisher would have expected it to. Given the amount of investment required in the current round of HD gaming, it’s unlikely we’ll see publishers wanting to invest heavily into whatever’s next — especially in this economy.
[Via IndustryGamers]
EA: ‘Sharp and distinct’ console transition unlikely originally appeared on Joystiq on Wed, 24 Feb 2010 22:00:00 EST. Please see our terms for use of feeds.
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Visceral Games working on XBLA, PSN offerings, says general manager
Now that Dante’s Inferno has been loosed upon the gaming populace, the question of “What’s next for Visceral Games?” is asked with increasing (and often comical!) frequency. Yeah, we know about Dead Space 2 and there are murmurs of “The Ripper” being in development at Redwood Shores, but what else? While emphasizing the studio’s focus on the Xbox 360, PS3, and PC, general manager Nick Earl said, “That’s not to say that we don’t have smaller efforts under way and direct-to-consumer efforts on XBLA and PSN.”
Earl points to DICE’s downloadable Battlefield 1943, “which was created in a studio even bigger than Visceral” and managed to break sales records. “That is showing the opportunity there,” says Earl, noting that Visceral will “have some interesting offerings over this year and next.”
We’re fine with that strategy so long as one of those offerings is “The Body Count of Monte Cristo.” The pitch: You play as the wrongfully imprisoned Edmond Dantès, toiling away years of captivity under the tutelage of your friend, the monk Abbé Faria. Learn mathematics, history, language, and kicking ass, all in preparation for your escape. Resurface years later as the Count of Monte Cristo and exact your revenge across 20 levels of 19th-century action, bond market simulation, and romance minigames. This summer, count down to action with The Body Count of Monte Cristo, from Visceral Games!
Visceral Games working on XBLA, PSN offerings, says general manager originally appeared on Joystiq on Mon, 22 Feb 2010 13:31:00 EST. Please see our terms for use of feeds.
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Visceral Games working on XBLA, PSN offerings, says general manager
Now that Dante’s Inferno has been loosed upon the gaming populace, the question of “What’s next for Visceral Games?” is asked with increasing (and often comical!) frequency. Yeah, we know about Dead Space 2 and there are murmurs of “The Ripper” being in development at Redwood Shores, but what else? While emphasizing the studio’s focus on the Xbox 360, PS3, and PC, general manager Nick Earl said, “That’s not to say that we don’t have smaller efforts under way and direct-to-consumer efforts on XBLA and PSN.”
Earl points to DICE’s downloadable Battlefield 1943, “which was created in a studio even bigger than Visceral” and managed to break sales records. “That is showing the opportunity there,” says Earl, noting that Visceral will “have some interesting offerings over this year and next.”
We’re fine with that strategy so long as one of those offerings is “The Body Count of Monte Cristo.” The pitch: You play as the wrongfully imprisoned Edmond Dantès, toiling away years of captivity under the tutelage of your friend, the monk Abbé Faria. Learn mathematics, history, language, and kicking ass, all in preparation for your escape. Resurface years later as the Count of Monte Cristo and exact your revenge across 20 levels of 19th-century action, bond market simulation, and romance minigames. This summer, count down to action with The Body Count of Monte Cristo, from Visceral Games!
Visceral Games working on XBLA, PSN offerings, says general manager originally appeared on Joystiq on Mon, 22 Feb 2010 13:31:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Top 10 Best Selling Games
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